Mix it up Monday: Pinterest

Monday, August 10, 2015
Happy Monday!! Today is my last Monday before I go back to work. Are you back to school already? Next Monday is a teacher work day and then the next one--it's go time!!

  Here we are in the third week of #tptSMsurge. I am super excited to be sharing with you all I have learned about Mixing it Up on Pinterest in the most effective ways!



Personally, I consider myself still a PIP {Pinner In Progress}.  When I came to the realization that Pinterest wasn’t just a fun, leisurely activity to do while drinking wine on a Saturday night, I can’t lie—I was a bit bummed! I felt like switching my mindset to using it strategically made it more like work and less like play.  However, I think you can balance the work and fun by just keeping some important tips in the back of your mind while you navigate the world of Pinning.


Pins

DO vary content.  Make pins informative: how-to’s and tips.  Think like Shark Tank: Does the pin you are offering solve a problem? Make sure you highlight the purpose and usefulness. Pin from blogs (including your own) and not just from Teachers Pay Teachers.  This isn’t to say you shouldn’t link your products back to TPT.  Create a pin (I use PowerPoint) and save as a JPEG.  Think of it as an another preview.  Pin the image then add the url to link to your store.

DON’T pin only your own pins.  Experts suggest a ratio like 10:1, others stuff vs. your stuff. However, there is no hard and fast rules around the optimum mix.  Just keep it balanced.  This is simply to avoid excessive self-promotion which is a major turn off.

DO add text your own Pinterest images.  Similar to Instagram, images with text are more pin-worthy!

Descriptions

DO write epic descriptions full of juicy keywords.  Practice what you preach as a teacher of writing!! You are showing your audience through your beautiful picture but they also need to be told about what makes your pin interesting. Highlight the effectiveness and importance of your pin.  Think about what people may search for when looking for a pin like yours.  If you don’t capitalize on this important space, your pin will get buried and likely forgotten.  Lauren highlighted some Pinners working their descriptions on her post here.


DON’T leave the description blank or write too little.  While Pinterest doesn’t let you off the hook with writing nothing, I have seen pins with just a “.” in the description.  Longer descriptions (approx. 300 characters) have been proven to be more pin-worthy.  

Boards

DO delete old pins which have not performed well.  In a nutshell, Pinterest is all about who is pinning popular pins. If you have a lot of pins with no repins and likes, Pinterest thinks you're not popular, and doesn't show your pins to as many people. Pins with 0 or 1 repin need to go. 

DON’T pin the same pin more than once.  Luckily, Pinterest is great about telling you something has already been pinned.  Because, really, who wants to see the same pin over and over again?!

DO categorize your boards.  Start with the board with the most pins and break it down into more definite topics.  For example, I have a board generically labeled “education”.  It would benefit to break it down into grade levels or by subject.  This helps keep boards organized and content specific so they don’t grow too large and out of control.  Along the same lines, make sure you don’t have a bunch of itty bitty boards with 5 pins.  Combine similar categories and change board names to make it work!

Collaboration

DO join collaborate boards with people of like interests and goals. The theme of this summer has been “Find your niche”.  The same rings true when pinning.  Collaborative boards increases your exposure and visibility which will increase your followers at a faster rate.  This also leads to more repins. How do you find a collaborative board? This can be a little tricky as Pinterest doesn’t currently have a way to search for them.  My advice is to “find your tribe” first and ask around about collaboration.  Maybe one exists already, maybe not.  Don’t be afraid to start one and invite your tribe members to join!

DON’T overpin.  More is not always better.  Some collaborative boards have guidelines about how often to pin.  Be respectful and follow these! You can be removed!! If no guidelines exist, keep in mind you should be pinning approximately 10-30 times per day at MOST and not all at once.  Flooding the board with too many pins by the same user can drive away interest and followers.

DO interact with fellow pinners.  Like pins and leave comments! Though Pinterest’s first impression feels more isolated than other social media forms, there are the same options for interaction.  Interaction leads to engagement which leads to repins and followers!!

As with each Social Media, it can become overwhelming and time-consuming.  Find what works best for you and your schedule and remember to use our *free* Social Media Strategies organizer to help prioritize.  Hope you found at least one new useful tip this Monday : )





2 comments:

Kelli Wise said...

Thanks for your great list of Do's and Dont's, Molly! :)

Miss Senorita said...

This list is so helpful! Thank you!

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